8 tips to optimize your Facebook Ads – hack your way to massive success on Facebook

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Learn the pros’ secrets to getting the best ROI from your Facebook campaigns! More and more people are spending money on Facebook Ads, leading to substantially higher CPM (Cost per 1.000 impressions) and higher CPE (Cost per Engagement). Are you paying more while achieving less? Only by reducing cost can you survive in an increasingly […]

WordPress SEO in 2021: a dummy guide

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Do you have a WordPress website? If so, you’ve probably heard that WordPress is the most SEO-friendly CMS (Content Manage System). This is partly true because WordPress is SEO-friendly if and only if you configure the settings correctly and use the right SEO plugins. If you have little to no experience with WordPress SEO, this […]

120 social media content ideas – the ultimate cheat sheet


Desperate for some fresh ideas of what to post on your social media? You have come to the right place. This “Ultimate Cheat Sheet of 120 Ideas for Social Media Content” is for you. Our exhaustive list will keep your creativity flourish for a long time. Never run out of social media content ideas again […]

What you need to know about S-commerce

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If E-commerce (EC) is an abbreviation for Electronic Commerce, S-commerce (SC) stands for Social Media Commerce – the buying and selling of goods and services over social media channels, primarily Facebook and Instagram. Another important term related to this subject is M-commerce, or Mobile Commerce (MC). MC is a type of EC on the rise […]

A helpful guide to starting Influencer Marketing for SMEs in 2021


What is Influencer Marketing (IM)? Instead of marketing directly to consumers, with Influencer Marketing (IM), brands and influencers (often in the same business field) collaborate to send meaningful messages (about product and service) to the target audience. This is done mostly via social media platforms where influencers build their own community towards the same interest. […]