Sales and marketing coexist, but they don’t always work together. This Valentine’s Day, create a love story between your sales and marketing teams to encourage collaboration and maximize business outcomes.
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Every company wants to generate more leads for their business and Google Ads is a great method to do it. However, pay-per-click (PPC) is very
Facebook used to excel at optimizing campaigns to the right KPIs thanks to its colossal user database. Getting hit by ATT—what’s left for B2B Facebook marketing? We must focus on a more sustainable, result-driven lead generation and conversion strategy. Introducing: Content marketing funnel strategy optimized for iOS 14.5.
Lead magnets are extremely important for lead generation because they open the path to direct communication with your potential customers. Read our beginner’s guide on how to create a good lead magnet + examples.
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