Fewer teens are using Facebook now than in previous years. Currently, only 51% of American teenagers between 13 and 17 years old, use Facebook. The ratio was 71% in 2015.
Users 65 years and older are the fastest-growing group on Facebook. The “Silent” generation had grown on the platform from 26% in 2018 to nearly 40% in 2019.
The number of users born in 1945, aka the Silent Generation has been increasing drastically in 2019 and the beginning of 2020. This group has grown from 26% in 2018 to approximately 40% in 2019 on Facebook platform. While, Millennials and Boomers only rose at 2%, and even the reduction in Gen-Z users.
There is a huge change in teen user on Facebook platform. There were 71% active teen users on Facebook in 2015. Five years later, the number of American teenagers at the ages between 13-17 years old who use Facebook, dropped down to 51%.
Despite the fact that the increase of older generation and the decrease of teen users on Facebook, young adults are still the dominant users on this platform occupied 65% (Statista, 2019). It is not very prevalent as 4, 5 years ago, however, Facebook remains the leading position among social media channels. Millennials and Gen-Z has become the main target audiences for most advertisers on Facebook. Understanding the demographics helps companies boost their brand effectively and gain benefits from marketing.
Only 10% of Facebook users live in the US or Canada. Although Asian-Pacific users encompass nearly 41.3% of monthly active users (MAU) on Facebook, only 10.1% are the number of users in the States and Canada. However, over 48% of Facebook ad revenue is from the US and Canada. Contrary to popular belief, 69% of adults in the US said that they use Facebook (Pew Center, 2019). Despite the low ratio of global users, a lot of people in America have used Facebook. Unlike the rest of the world, 68% of those Facebook users are from the ages of 50 to 64. This is valuable information for marketers to identify the exact audience to target. Read more!
74% of high-income earners are Facebook users. Among high-earners, Facebook use is prominent and even surpasses LinkedIn, which hits only 49% of users earning more than $75,000. YouTube is the only social media site with 83 percent of high-income earners having greater coverage.
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