Our solution for the website
Sisu Digital did not recommend the client to rely on a WordPress theme and an outdated builder like Visual Composer. Instead, considering the Stereoscape’s needs, we recommended them to take a better approach: re-build the website with a new web system and framework that is fully customized for their own needs: easy to use; fast to deploy and make changes; reduce the reliance on hard code; fast loading and fast performance; better marketing integration.
Sisu Digital helped the Stereoscape team build their own theme using a user-friendly Page Builder/ Theme Builder to have full control over all elements on the website. The tool of choice is Elementor.
With the old website hosting, there was no option for a staging site. Any changes on the website were updated directly on the live site. That situation can lead to sudden site breakdown. With the new website, Sisu has fixed that major problem.
Our solution for SEO
SEO, if done right, will bring an increasing volume of high-quality traffic to your website over time. More targeted traffic means more leads, more sales, and more profits. Most importantly, you own your website and your organic traffic – you don’t have to pay for and become dependent on external sources like Facebook Ads, Google Ads, LinkedIn Ads.
You can rely on cold calls, cold email, advertising, social media to drive outbound traffic to your website. But in the long run, you want inbound, organic traffic – people who have a problem and come to you naturally for the solution they need, not the other way round.
Based on initial research, we believed that we could bring Stereoscape to the forefront of search engine visibility.
- Correcting website structures that may limit search engines’ abilities to understand why Stereoscape is the leader in their industry.
- Improving page speed.
- Conducting competitive analysis and diving into the client’s industry to discover and outline a content marketing strategy to create structured, systematic output of search engine optimized content to gain visibility.
- Initiating outreach and press release copywriting and distribution to get other websites mentioning the client’s website, which search engines tend to reward with higher rankings.
First, we fixed the immediately identifiable issues such as:
- Broken links within the website
- Dead pages
- Empty meta descriptions
- Unoptimized title tags
Second, we practiced SEO tactics on the current content on Stereoscape’s website: important page and blog post. Sisu team reviewed the old blog and suggested improvements on the following problems:
- Target keyword
- Blog’s length and structure
- Keyword frequency
- URL structure
Citation building is a process of accruing mentions of your business on relevant or reputable websites, which will boost your credibility with Google and increase your search ranking. We reviewed the existing citations (16 sites) and created a detailed report which includes more than 100 potential citation sites for Stereoscape and how to present the business better on those sites.
We also provided guidelines for the Stereoscape team so they can actively improve the SEO performance in-house in the long run. The guideline includes keyword research, on-page SEO, local SEO, backlink building.