Our solution for the website
The Consultant, Sisu Digital, does not recommend the Client rely on a WordPress theme and an outdated builder like Visual Composer. Instead, considering the Client’s needs, we recommend the Client to take a better approach: re-build the website with a new web system and framework that is fully customized for The Client’s own needs: easy to use; fast to deploy and make changes; reduce the reliance on hard code; fast loading and fast performance; better marketing integration.
Sisu Digital helped the Stereoscape team build their own theme using a user-friendly Page Builder/ Theme Builder and they have full control over all elements on the website. And the tool of choice is Elementor.
With the old website hosting, there was no option for the staging site. Any changes on the website were updated directly on the live site. That situation can lead to sudden site breakdown. With the new website, Sisu has fixed that major problem.
Our solution for SEO
SEO if done right will bring you an increasing number of high-quality traffic to your website over time. More targeted traffic means more leads, more sales, and more profits. Most importantly, you own your website and your organic traffic – you don’t have to pay for and become dependent on external sources like Facebook Ads, Google Ads, LinkedIn Ads.
You can rely on cold calls, cold email, advertising, social media to drive outbound traffic to your website. But in the long run, you want inbound, organic traffic – people who have a problem and come to you naturally for the solution, not the other way around.
Based on initial research, we believe that we can bring Stereoscape to the forefront of search engine visibility.
- Correcting website structures that may limit search engines’ abilities to understand why Stereoscape is the leader in their industry.
Improving page speed.
- Conduct competitive analysis and dive into your industry to discover and outline a content marketing strategy to create structured, systematic output of search engine optimized content to gain visibility.
- Initiating outreach and press release copywriting and distribution to get other websites mentioning your website, which search engines tend to reward with higher rankings.
First, we fixed the immediately identifiable issues such as:
- Broken links within the website
- Dead pages
- Empty meta descriptions
- Un-optimized title tags
Second, we practiced SEO tactics on Stereoscape’s current content on their website: important page and blog post. Sisu team reviewed the old blog and suggested improvements on the following problems:
- Target keyword
- Blog’s length and structure
- Keyword frequency
- URL structure
Citation building is a process of accruing mentions of your business on relevant or reputable websites, which will boost your credibility with Google and increase your search ranking. We reviewed the existing citations (16 sites) and created a detailed report which includes more than 100 potential citation sites for Stereoscape and how to present the business better on those sites.
We also provided guidelines for the Stereoscape team so the in-house can actively improve the SEO performance in the long run. The guideline includes keyword research, on-page SEO, local SEO, backlink building.