To build a community, one needs to gain trust from the people first. Hanna’s goals for Entrepreneurs of Finland helped us understand the brand’s values, which is why we were able to successfully convey their message to the public and build trust from there.
The feedback we received from the audience was great. For our website visitors, the platform is neat, informative and trust-worthy. Some even thought that this was a website of a Government organization.
Digital Marketing & Branding Strategy
After the website was built, Sisu Digital was quick to organize a lead generation campaign that invited entrepreneurs from around Finland to share their stories. We also determined that the stories will be presented in two formats: an article and a movie (video).
On Sunday, the idea was formed. On Monday, the website was ready. On Tuesday, we found the very first lead for Entrepreneurs of Finland. Together with Hanna, we moved through the motion to set up an interview and shoot the video that tells the story of the entrepreneur.
On that same Tuesday, the first story was published on Entrepreneurs of Finland’s website and the response was massive.
In one week, the website captured 16,000 website traffic.
With this momentum, Sisu Digital also earned the trust that we can take care of the marketing strategy in its entirety. From communication to content strategy, we helped Entrepreneurs of Finland improve their brand image, present better content and reach more people.
On social media channels, we helped our client grow and obtain a total of 6,000 followers.
On the website, our client receives a consistent traffic of 1,000 per day.
The most profound impact is SEO. Entrepreneurs of Finland have been ranking first for every keyword about entrepreneurship, entrepreneurs, and starting a business in Finland. Sisu Digital’s SEO strategy enables our client’s business to be found more easily.
Still, there is a lot to be done to help Hanna achieve her goals for Entrepreneurs of Finland. At the moment, we have an ongoing project with the organization. It is a revamp project that aims to:
- Present different types of content that illustrate the entrepreneurs’ journeys
- Find a better way to improve the website navigation
- Bring more superior user experience for visitors at different touch points (social media channels – website)
- Collect marketing data to understand website visitors’ behaviors.
Every month, we have an internal workshop with Entrepreneurs of Finland to catch up, share knowledge, propose new ideas, and help our client execute their marketing strategy.