1. Project Audit
The first assessment is very important at the beginning of every project because it is the first step to give us valuable insight on exactly how we can support Reactron with its marketing activities. The reexamination covered all sales and marketing materials (strategy, sales deck, blog post, social media post, etc), website’s setting and performance, analytics, and report system.
After a careful revision, we proposed to help Reactron complete their information about the target customer. After understanding more about the customer and the best way to approach them, we will know exactly which marketing tactics to devote ourselves to.
From this review process, we also provided a comprehensive report on how Reactron can utilize their Google Analytics, Google Search Console, Google Tag Manager, Google My Business accounts.
2. Marketing Strategy
The groundwork is very crucial, in order to bring the right direction for the next steps. It took us 4 sessions working closely with the Reactron team to complete its customer profile. The final result including thorough description of:
- Target customer segmentation
- Customer persona
- Customer journey
- Content strategy
We came up with a customer journey Canva map, which is a clear picture of which tasks need to be done during a customer’s buying journey, and most importantly, the connection between sales and marketing tasks. We all know sales and marketing need to work closely together for better-qualified leads. We decided to work particularly on this matter so the Reactron sales and marketing team can achieve the best possible results in the future.
3. Sales Material
With a better understanding of target customers, we also reviewed Reactron’s sales deck. We provide a new template for case studies and portfolios, which more effectively present Reactron’s capacity.
We spent time working on the company message on their website and social media platform. All those brand’s sales materials are powerful tools to move the customer forwarding the sales process.
Contacting Sisu, Reactron has a need to improve marketing skills for the team members. So a series of workshops have been organized:
- Keyword research. Keyword research offers an insight into customer’s behavior and brings direction for all SEO activities. The workshop covers the most essential concepts in keyword research: how to choose the right keywords, where to find keywords ideas and suitable tools.
- Google ads. Paid online advertising is a broad topic so it’s hard to cover everything entirely in one workshop. However, we still managed to explain in the session how Google Ads work, how to effectively set up campaigns and ad groups, and most importantly how to write a good ad copy.
- Website audit. During the workshop, we re-examine Reactron’s website structure and setting. The outcome is a list of how we can improve the website’s performance and also a template for the team to use so next time they can do it by themselves.