There is a trend and with it, a demand from Vietnamese young middle-income households to relocate their families to countries outside of Vietnam, especially to Europe. Finland, as a country, has a strong brand in Vietnam as the “Happiest country in the world” and with excellent early childhood education. However there are misconceptions involved in life and the relocation process to Finland, for example, “there is no direct route”, “you have to first go to Latvia”, or “buying a restaurant business would guarantee you a prestigious life as a business owner”. How do we break through those misperceptions? How do we bridge the people to the right person who thinks of their interests? How do we attract more Vietnamese talents to Finnish job market and help them relocate to Finland with their family successfully?
This is the problem AFL is trying to solve.
They already offer Relocation service, but they’d want to develop further and in a more systematic way. However, the company has no in-house marketing person, and the consultants do the job themselves. Knowing that they cannot handle this job well, they turn to Sisu Digital to be their marketing partner.