{"id":6120,"date":"2021-02-02T13:42:31","date_gmt":"2021-02-02T11:42:31","guid":{"rendered":"https:\/\/sisudigital.fi\/?p=6120"},"modified":"2021-02-24T23:30:05","modified_gmt":"2021-02-24T21:30:05","slug":"local-seo-for-beginners","status":"publish","type":"post","link":"https:\/\/sisudigital.fi\/nb\/local-seo-for-beginners\/","title":{"rendered":"Local SEO: An easy and clear guide for beginners in 2021"},"content":{"rendered":"

Local SEO, a part of SEO, is a procedure of optimizing a website to increase website traffic, brand awareness, and even sales from local searches. Those searches occur on Google and other search engines such as Bing, Apple Maps, Yahoo, etc.<\/em><\/p>\n\n\n\n


According to the statistics<\/a>, Google accounts for over 91% of the Search Engine Market Share Worldwide. That significant proportion means most users are accessing Google to search for local businesses. Therefore, focusing on optimizing Google is our top priority, at least at the moment.<\/p>\n\n\n\n

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Source: Statcounter<\/figcaption><\/figure>\n\n\n\n

So let\u2019s dive into the benefits of local SEO and figure out how to optimize the Google My Business account.<\/p>\n\n\n\n

Benefits of local SEO<\/h2>\n\n\n\n

Before we start something, we need to analyze the advantages of the strategy or tactics that we intend to implement. The same thing goes with local SEO. Here are some benefits of local SEO that we can look at before getting your hands on local SEO.<\/p>\n\n\n\n


1. Optimizing your online presence is the way to appear properly on the search engines from the local searches.
2. All necessary company information (working hours, website, phone call, address, etc.) will be displayed structurally, which can help users find your business easily and then improve the conversions.
3. You can build trust for your company via the reviews from your customers that are displayed on Google.<\/p>\n\n\n\n