![\"s-commerce-Graph_how-people-access-social-media\"](\"https:\/\/sisudigital.fi\/wp-content\/uploads\/2020\/12\/s-commerce-Graph_how-people-access-social-media_pt.1.png\" "\\"\\"")
<\/a>Because of the increasing number of people using social media platforms via their mobile devices, the value and relevance of SC are growing as well. MC and SC are both rapidly growing fields because of their unique characteristics and the outstanding advantages they present, including portability, accessibility, and connectivity.<\/p>\n\n\n\n
Companies that want to sell their products on social media should adjust their marketing strategy so that they best fit their customer\u2019s preference of usage. It\u2019s time to make your online store mobile.<\/p>\n\n\n\n
How much people buy on SoMe<\/strong><\/h2>\n\n\n\nShopping on Instagram features enable users to buy products featured in images and stories. After an initial US-only trial, Instagram rolled out its shoppable posts to 44 countries, including the UK, Australia, Germany & Canada, in March 2018.<\/p>\n\n\n\n
Back to 2017 when Facebook launched its ‘Buy Now’ feature, it has completely dominated the market.<\/p>\n\n\n\n
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<\/a>s-commerce-statistic_us-social-commerce-reach-2017-by-platform_2_002<\/figcaption><\/figure><\/div>\n\n\n\nAccording to Wunderman Thompson Commerce<\/a>, consumer purchase decisions are significantly influenced by social media, and Facebook has the biggest user base. In May 2018 Facebook had more than 2.20 billion monthly active users and 1.45 billion of those users log in to Facebook at least once a day.<\/p>\n\n\n\nBig Commerce<\/a> reports:<\/p>\n\n\n\n20% of online shoppers would be likely to make a purchase from Facebook.<\/p>\n\n\n\n
18% of shoppers would purchase an item a friend liked on Facebook.<\/p>\n\n\n\n
21% of online shoppers would purchase an item featured in a brand\u2019s Facebook post.<\/p>\n\n\n\n
How social media users interact with brands<\/strong><\/h2>\n\n\n\nKnowing how to behavior or post on social media is crucial as this is reflective of your brand personality and consequently influences your fans to buy, or unfollow!<\/p>\n\n\n\n
Social media is increasingly being used as a customer service platform where customers and potential customers want answers quickly and in real-time.<\/p>\n\n\n\n
<\/a>s-commerce-Graph_how-people-access-social-media<\/figcaption><\/figure><\/div>\n\n\n\nThe study in 2017 of Sprout Social <\/a>pointed out that consumers will more likely to buy from brands that response to online feedback and comments actively, offer promotions and produce educational content on social media.<\/p>\n\n\n\nFuture Trends of SoMe Shopping<\/strong><\/h2>\n\n\n\n1. Micro-influencer marketing steal the spotlight<\/strong><\/h3>\n\n\n\nMicro influencers that have 2,000 to 50,000 audience members) have a big say on the products and services consumers buy. They are considered as experts in their respective niche, for example, food blogger, local fashionista or fitness guru.<\/p>\n\n\n\n
Micro influencers have a smaller base of audience but a deeper level of connection with their followers. They produce high-quality, on-brand content, and more importantly have been proven to generate meaningful engagement and personal interaction. Those are marketing gold these days.<\/p>\n\n\n\n
In fact, influencers with 1,000 followers generated 85% higher engagement<\/a> than those having 100,000 followers. It\u2019s interesting to note that as the number of followers increases, the engagement tends to decrease.<\/p>\n\n\n\nMicro-influencer\u2019s followers tend to see themselves as peers of the influencer rather than fans – and 84% of consumers say they trust recommendations from peers over advertising<\/a>.<\/p>\n\n\n\n2. Conversational Artificial Intelligence (AI) enhances customer experience<\/strong><\/h3>\n\n\n\n
<\/a>According to Wunderman Thompson Commerce<\/a>, consumer purchase decisions are significantly influenced by social media, and Facebook has the biggest user base. In May 2018 Facebook had more than 2.20 billion monthly active users and 1.45 billion of those users log in to Facebook at least once a day.<\/p>\n\n\n\n Big Commerce<\/a> reports:<\/p>\n\n\n\n 20% of online shoppers would be likely to make a purchase from Facebook.<\/p>\n\n\n\n 18% of shoppers would purchase an item a friend liked on Facebook.<\/p>\n\n\n\n 21% of online shoppers would purchase an item featured in a brand\u2019s Facebook post.<\/p>\n\n\n\n Knowing how to behavior or post on social media is crucial as this is reflective of your brand personality and consequently influences your fans to buy, or unfollow!<\/p>\n\n\n\n Social media is increasingly being used as a customer service platform where customers and potential customers want answers quickly and in real-time.<\/p>\n\n\n\n The study in 2017 of Sprout Social <\/a>pointed out that consumers will more likely to buy from brands that response to online feedback and comments actively, offer promotions and produce educational content on social media.<\/p>\n\n\n\n Micro influencers that have 2,000 to 50,000 audience members) have a big say on the products and services consumers buy. They are considered as experts in their respective niche, for example, food blogger, local fashionista or fitness guru.<\/p>\n\n\n\n Micro influencers have a smaller base of audience but a deeper level of connection with their followers. They produce high-quality, on-brand content, and more importantly have been proven to generate meaningful engagement and personal interaction. Those are marketing gold these days.<\/p>\n\n\n\n In fact, influencers with 1,000 followers generated 85% higher engagement<\/a> than those having 100,000 followers. It\u2019s interesting to note that as the number of followers increases, the engagement tends to decrease.<\/p>\n\n\n\n Micro-influencer\u2019s followers tend to see themselves as peers of the influencer rather than fans – and 84% of consumers say they trust recommendations from peers over advertising<\/a>.<\/p>\n\n\n\nHow social media users interact with brands<\/strong><\/h2>\n\n\n\n
<\/a>Future Trends of SoMe Shopping<\/strong><\/h2>\n\n\n\n
1. Micro-influencer marketing steal the spotlight<\/strong><\/h3>\n\n\n\n
2. Conversational Artificial Intelligence (AI) enhances customer experience<\/strong><\/h3>\n\n\n\n