Facebook has become a part of our daily routine in recent years. We rarely notice that behavior, even though we check our phones, laptops every minute. Facebook has been gradually entering our lives and changing our habits. The social media channel helps us get and share the information to people easily, as well as connect with tons of users all over the world.
It has been more than 15 years since the day it launched in 2004, but the users are still increasing stably every year. During that long period of establishment, there are many significant changes have been made. In this article, we will find out the top important stats and figures everyone should know about Facebook in 2021.
Fewer teens are using Facebook now than in previous years. Currently, only 51% of American teenagers between 13 and 17 years old, use Facebook. The ratio was 71% in 2015.
Users 65 years and older are the fastest-growing group on Facebook. The “Silent” generation had grown on the platform from 26% in 2018 to nearly 40% in 2019.
The number of users born in 1945, aka the Silent Generation has been increasing drastically in 2019 and the beginning of 2020. This group has grown from 26% in 2018 to approximately 40% in 2019 on Facebook platform. While, Millennials and Boomers only rose at 2%, and even the reduction in Gen-Z users.
There is a huge change in teen user on Facebook platform. There were 71% active teen users on Facebook in 2015. Five years later, the number of American teenagers at the ages between 13-17 years old who use Facebook, dropped down to 51%.
Despite the fact that the increase of older generation and the decrease of teen users on Facebook, young adults are still the dominant users on this platform occupied 65% (Statista, 2019). It is not very prevalent as 4, 5 years ago, however, Facebook remains the leading position among social media channels. Millennials and Gen-Z has become the main target audiences for most advertisers on Facebook. Understanding the demographics helps companies boost their brand effectively and gain benefits from marketing.
Only 10% of Facebook users live in the US or Canada. Although Asian-Pacific users encompass nearly 41.3% of monthly active users (MAU) on Facebook, only 10.1% are the number of users in the States and Canada. However, over 48% of Facebook ad revenue is from the US and Canada. Contrary to popular belief, 69% of adults in the US said that they use Facebook (Pew Center, 2019). Despite the low ratio of global users, a lot of people in America have used Facebook. Unlike the rest of the world, 68% of those Facebook users are from the ages of 50 to 64. This is valuable information for marketers to identify the exact audience to target. Read more!
74% of high-income earners are Facebook users. Among high-earners, Facebook use is prominent and even surpasses LinkedIn, which hits only 49% of users earning more than $75,000. YouTube is the only social media site with 83 percent of high-income earners having greater coverage.
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